Client
Ironman
Year
2018-2020
Deliverables
Web commercial Brand content
Brief
The IRONMAN 70.3 MARRAKECH had its fist edition in Fall 2019. The sport event needed to gain visibility in a competitive field, and convince a european audience to combine sport and tourism. Video was a prime mean to get there, and we chose to depart from a traditional sports reporting to focus on the excitement and wonderment.
What we delivered
Video
We delivered a pre-launch video teaser, then shootings during the 2019 edition led to web commercials and a 26′ documentary where 3 top athletes share their unique experience.
All produced assets focus on a storytelling that matches both this extreme sport’s identity and the soul behind the Marrakech event: the real adventure is beyond the finish line.
