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Here at Yourra! we do like to shout and express our happiness, and also help our clients to recognize and develop their own identity, making it bold and memorable.
The recipe to do that is by focusing and deeply understanding the single elements of a new project to gradually make them part of an inspiring seamless whole...add creativity to taste!
Y O U R R A!
DCbrain
Artificial Intelligent Networks
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scroll and enjoy
scroll and enjoy

Client

DCbrain

Year

2019

Deliverables

Identity
Website
Video

Awards
& Recognitions

Css Light

Brief

DCbrain is the Artificial Intelligence specialist applied to Energy and Logistics networks allowing industrial companies to optimize, forecast and make reliable flows to obtain operational recommendations in real time.

As the startup recently raised funds it grew up significantly and started to work with the biggest french companies using networks. DCbrain needed a brand new identity starting with a modernization of the logotype. Then a new website was needed, as well as a demo video showing up their new services.

What we delivered

Identity

The new logotype had to convince the whole team that was really attached to the old one, as well as the new investors. After few atemps we decided to stay really close to the old one, but to really simplify the shape and to modernize all elements.

Logotype

After proposing different approaches, it was hard for the client get rid of his previous image. Therefore he finally wanted to keep the shape of the brain headed logotype he had before. We managed to modernize it and make the whole team happy, which was quite the challenge.

Old logotype

L’attribut alt de cette image est vide, son nom de fichier est logo-dcbrain-old.png.

New logotype


Colors

The client wanted to keep the same colors as the previous logotype, so we just turned them in more sober way so that it would fit well with the new modern identity.

Dark green
#0089A4

Dark grey
#515252

White
#FFFFFF


Typography

We chose the Poppins typography for the titles, so that we have a modern feeling through the whole identity, as well as dynamic like the startup. We used the Lato typography for paragraphs, which was well adapted for the future users of the website who need very easy to read supports.

Poppins

A B C D E F G H I J
a b c d e f g h i j
0 1 2 3 4 5 6 7 8 9

Lato

A B C D E F G H I J
a b c d e f g h i j
0 1 2 3 4 5 6 7 8 9

Website

The website was built upon this new identity, offering to the user a real immersive experience. Lots of elements play with this network message that contains the logo and on which their service is focused on. Add few nice animations and fun elements to bring a touch of feel good startup, even if those king of services aren’t generally seen this way.

Video

Next came a video demo on what exactly permits their software, using motion design only and centered on the software itself, using the logotype as a friendly helper.

AWD