Ornikar is the number one online driving school in France. With around 200,000 students, the company allows you to revise the highway code everywhere in France and to book lessons with state-certified driving professionals.
Ornikar needed a TV commercial that would create awareness of their driving lessons offer, as well as globally working on a more qualitative brand positioning.
What we delivered
We delivered 3 20s TV commercials, each with their identity : urban dancing, boxing training and e-sport gaming. The aim of the campaign was to create a link between the characters passion and the ORNIKAR driving instructor’s guidance.