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Infiniti
Formula 1 @ Paul Ricard
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Client

Infiniti

Year

2018

Deliverables

Film & Photo
Brand content

Brief

Infiniti is a premium car manufacturer, and organizing an event at the legendary Paul Ricard circuit is about demonstrating the powerful and engaging experiences the brand offers. Reporting such an event, where selected Infiniti customers could drive laps in a genuine Formula 1, needed to focus on the feelings, the emotions that such speed and driving experience generate.

What We Delivered

Our video and photo operation focused on an emotion led storytelling, letting the drive, the engine sounds and the speed on the track speak for themselves. We chose to focus on the experience, on the memory that will live on after that exceptional day.

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